ABOUT BE360

Marketing can be simple. Just start with the why.

Many marketing plans focus on the product, price, place, and promotion, but to connect with consumers today, we also need to focus on the purpose.

At be360, we'll ask a lot of questions, like what does your brand offer and to whom, but also, why?

Why are you reaching out to consumers now? Why should they care?

What sort of difference will your brand make in their own lives, in their community, and to our world?

Once we define the why, we'll have a way forward.

BRAND STRATEGY

Brand Genesis is a qualitative research program that involves the joint participation of senior client management in marketing, finance, operations, and other relevant strata, including top management, to determine the brand's unique selling proposition (USP). The process can be carried out to support a brand launch, to guide a repositioning, or to deepen the understanding of the current offering and take it forward.

SOCIAL MEDIA

Social media can be distracting, but it is also capable of driving authentic conversations. As part of a strategic communications plan, be360 can help you tap into the fast-evolving world of bloggers, influencers, and other content creators, and leverage both earned and sponsored opportunities.

STRATEGIC PARTNERSHIPS

For new and consolidated consumer brands alike -- especially those in the hospitality industry -- strategic partnerships can be an effective strategy to build content which can drive awareness, but also which can reveal the brand's true purpose and values. The team at be360 seeks out likeminded brands and creates magical partnerships which benefit both parties.

EARNED MEDIA