Many marketing plans focus on the product, price, place, and promotion, but to connect with consumers today, we also need to focus on the purpose.
At be360, we'll ask a lot of questions, like what does your brand offer and to whom, but also, why?
Why are you reaching out to consumers now? Why should they care?
What sort of difference will your brand make in their own lives, in their community, and to our world?
Once we define the why, we'll have a way forward.
Brand Genesis is a qualitative research program that involves the joint participation of senior client management in marketing, finance, operations, and other relevant strata, including top management, to determine the brand's unique selling proposition (USP). The process can be carried out to support a brand launch, to guide a repositioning, or to deepen the understanding of the current offering and take it forward.
Social media can be distracting, but it is also capable of driving authentic conversations. As part of a strategic communications plan, be360 can help you tap into the fast-evolving world of bloggers, influencers, and other content creators, and leverage both earned and sponsored opportunities.
For new and consolidated consumer brands alike -- especially those in the hospitality industry -- strategic partnerships can be an effective strategy to build content which can drive awareness, but also which can reveal the brand's true purpose and values. The team at be360 seeks out likeminded brands and creates magical partnerships which benefit both parties.
Earned media strategies form the basis of be360's strategic communication. We discover and craft authentic stories about your brand, and share them in a targeted fashion with influencers and media. At be360, we don't blast out press releases, but create dialogues which drive value for your brand. From broadcast media to bloggers, be360 explores the entire media landscape and crafts out opportunities for you to share your unique message.