About Us
Melendy A. Britt
Spent a college year abroad in Spain, and it turned into 20.
Melendy A. Britt is seasoned, award-winning integrated marketing professional with over 25 years of international experience at Ogilvy, Weber Shandwick, Edelman, and MC Saatchi PR. Melendy leads campaigns designed to transmit core brand values via enriching experiences that build lasting bonds with the consumer. She is also an active Board Member, head of the Membership Committee, and Immediate Past President of PRSA Los Angeles.
Bilingual English-Spanish, Melendy has led consumer marketing work in the U.S., Europe, Asia and Latin America. From 1992 to 2010, she was at Ogilvy in Spain, becoming its VP of Consumer Marketing and liaison for EMEA, where she led work for clients LG Electronics, Rolex, IWC Schaffhausen, Rolls-Royce, Telefónica, Geox, Meliá Hotels International, Madrid Tourism, and Presence Switzerland, among others. In 2012, she joined Weber Shandwick as Creative Director, Brand Experience Spain, where she directed automobiles accounts Chevrolet, Alfa Romeo and Opel, tourism accounts Meliá Hotels International, VisitSweden, Tourism of Asturias and MSC Cruises, tech accounts Canon, Sonos, Siemens, and Colt. In 2014, she opened M&C Saatchi PR Spain as its director and spearheaded work for clients Foot Locker, Benefit Cosmetics, Paradores de España, lastminute.com, and Ibiza Gran Hotel, among others.
In 2015, she moved back to the U.S. as EVP and Consumer Group head at Edelman L.A., where she oversaw all client work in the practice and drove integrated, digital strategies forward for brands Smart & Final, Movember, Redbox, Whole Child, and more. In 2016, she began work as Executive Director of Wagstaff Worldwide leading account including Visit Carlsbad, Beverly Hills CVB, AmaWaterways, and Terranea Resort. In 2018, Melendy joined Klick X as EVP and led work for Hudson Yards’ Observation Deck Edge, Shore Hotel, Hotel Shangri-La, World Reef Day, Mundo Cuervo, Redondo Beach, Kō Hana Rum and more.
In 2020, Melendy began work under her own agency be360, where she leads B2B and B2C campaigns for healthcare, CPG, and travel clients, working both with agencies and directly with clients. For Executive Mental Health, she manages the marketing, media relations, social media, and strategic partnerships. She also represents Jose Cuervo's hospitality division in Tequila, Mexico, all-inclusive owner and operator Playa Hotels and Resorts, and supports/ed agency teams on multicultural accounts Intertrend and Tourism of Baja California, consumer accounts MadeGood, Thermomix, Spärkel, Mother Raw, HEX Performance, The Little Gym, and Bobo’s, among others.
Trina Hendry
Spreading love for California... and beyond.
Trina Hendry offers nearly two decades of experience as a marketer, senior publicist and social media specialist in hospitality, travel and tourism, wellness and retail brands in the US and Canada. Trina brings both in-house and agency expertise as Director of Marketing for Thompson Hollywood and tommie Hollywood, Director of Brand Marketing at The Culver Hotel, as well as PR Director for Metropolitan Hotels in Toronto, and at Edelman, Porter Novelli, Klick X and Wagstaff Worldwide.
A political science from the University of Western Ontario, Trina also holds a PR certificate from Humber College in Toronto, a Marketing certificate with a concentration in social media and web analytics from UCLA Extension, and a certificate in Wine Knowledge from the International Sommelier Guild. Trina balances her work with a personal passion as founder of One California Day, a sustainably minded experiential travel company that has reimagined the quintessential California road trip.